完整台词（中英对照）
Phil: Have you ever had to pitch an idea at work?
你在工作中推介过一个想法吗？
Phil: Was it stressful?
紧张吗？
Beth: I think the key to pitching is almost practising.
我觉得推介的关键几乎就是练习。
Beth: So talking to people outside of work and seeing if they can understand you.
跟工作圈子外的人聊，看他们能不能听懂你。
Neil: It is stressful because I think until you see the reaction of the person who you're pitching your idea to, even if you think it's brilliant, you have a big, big doubt.
它确实让人紧张，因为在你看到对方的反应之前——哪怕你觉得这个点子绝妙——你心里都会有一个大大的问号。
Pippa: Today on Office English, we're talking about how to share your ideas at work.
今天的《职场英语》，我们聊怎么在工作中分享想法。
Phil: Hello and welcome to Office English from BBC Learning English, our podcast about the language of work.
你好，欢迎收听 BBC Learning English 的《职场英语》——关于职场语言的播客。
Pippa: And I'm Pippa.
我是皮帕。
Pippa: You can find a transcript of this episode to read along on our website, bbclearningenglish.com.
本期文稿可在我们的网站找到，方便边读边听：bbclearningenglish.com。
Phil: We've just heard from our BBC Learning English colleagues how they feel about pitching ideas at work.
刚才我们听了 BBC Learning English 几位同事聊他们在工作中推介想法的感受。
Phil: Have you had to pitch ideas, Pippa?
皮帕，你推介过想法吗？
Phil: How did you find it?
感觉如何？
Pippa: I have had to pitch ideas.
我推介过。
Pippa: I haven't really ever had to do a really formal business pitch that you see sometimes on the television, but I have had to pitch ideas and I find it a bit stressful.
电视上那种非常正式的商业推介我倒真没做过，但我推介过想法，而且我觉得有点紧张。
Pippa: I think if it's an informal setting, then I find it OK, but if there's pressure to come up with ideas and if I'm asked to think of an idea in advance, I find it more stressful than just kind of having a conversation.
如果是非正式场合，我觉得还好；但如果有「必须想出点子」的压力、或者被要求提前想好一个想法，我就觉得比单纯聊天紧张多了。
Phil: Usually when I've pitched things, it's been as part of a sort of structured process.
我推介东西的时候，通常是作为一个结构化流程的一环。
Phil: So it's kind of you go through all the steps, but in itself it's not that stressful because you're not face to face with someone.
就是把所有步骤走一遍，但它本身没那么紧张——因为你不用跟人面对面。
Phil: So sometimes it's easier doing it in an email.
所以有时用邮件来做反而更容易。
Pippa: Well today we're going to talk about some tips for pitching and getting your ideas heard.
今天我们聊一些推介的技巧，让你的想法被听见。
Phil: So, let's imagine you're in a meeting at work where your boss has asked your team to suggest ideas.
那么，想象你在开会，老板让团队提出想法。
Phil: How do you start your pitch?
你怎么开启你的推介？
Pippa: So you want to grab people's attention from the start, so you want to summarise your idea in as short a time as possible.
你要从一开始就抓住人们的注意力，所以要用尽可能短的时间概括你的想法。
Pippa: So you might have heard of the idea of an elevator pitch, and this just means explaining your idea in a short amount of time.
你可能听说过 elevator pitch（电梯推介）这个概念——意思就是在很短的时间内讲清你的想法。
Pippa: So imagine getting in the lift or the elevator and going up, and you explain your idea in that kind of short period that you're talking to someone in the lift.
想象你进了电梯往上走，你就在跟人同乘电梯的那一小段时间里，把想法讲完。
Phil: So you might do that as a question and answer.
你可以用「问—答」的方式来做。
Phil: So for example, 'have you ever noticed...?' something.
比如：have you ever noticed...?（你有没有注意到……？）某件事。
Phil: 'Well, I've found the solution'.
Well, I've found the solution.（嗯，我找到了解决办法。）
Pippa: Another way you can do it is to kind of state a clear ambition.
另一种方式是明确提出一个清晰的抱负。
Pippa: So you can say, 'I want to make...' and then state what you want to do.
你可以说：I want to make...（我想做出……），然后说出你想做的事。
Pippa: So you're very clear about what you're trying to do.
这样你对你想做什么就非常清楚。
Phil: And then maybe if you're in a more informal context, you're kind of saying, 'I've been thinking a lot about...' and then the key issue, 'and my idea is to...' and then you explain your idea.
然后，如果是在更随意的场合，你可以说：I've been thinking a lot about...（我一直在琢磨……）加上关键问题，然后 my idea is to...（我的想法是……），接着解释你的点子。
Pippa: So we've covered how to open a pitch.
开启推介的方法我们讲完了。
Pippa: But how can you end things, Phil?
但怎么收尾呢，菲尔？
Phil: Yeah, that's a really good question because you don't just want it to trail off.
对，这是个好问题，因为你不想让话头不了了之。
Phil: You want to have a clear end to it.
你要给它一个清晰的结尾。
Phil: So maybe think about the effect that this idea might have.
也许可以想想这个想法可能带来的影响。
Phil: Think about how it could serve your customers.
想想它怎么能服务你的客户。
Pippa: So you might say something like, 'I think this will be an amazing new way to serve our customers'.
你可以说：I think this will be an amazing new way to serve our customers.（我想这会是一种服务客户的全新绝佳方式。）
Phil: Or you could talk about trends in your industry or in society in general.
或者聊聊你所在行业、或整个社会的趋势。
Phil: And, you know, 'this is an idea that could capture that trend' and could give people what they're looking for.
「这是能抓住那个趋势的想法」，还能给人们他们正在寻找的东西。
Pippa: You could also introduce some urgency to your idea, so you could say, 'if we act fast, I think we could see real success'.
你还可以给想法注入一点紧迫感，你可以说：if we act fast, I think we could see real success.（如果我们迅速行动，我想我们会看到实实在在的成功。）
Pippa: So you're showing that your idea is exciting.
这样你就在表明：你的想法令人兴奋。
Phil: Another way to end a pitch could be to invite questions.
结束推介的另一种方式，是邀请提问。
Phil: So you might want to gauge someone's opinion.
你可能想探一探对方的看法。
Phil: Ask them, 'what do you think?
问他们：what do you think?（您怎么看？）
Phil: Does it sound like something you'd be interested in?' Or just say, you know, 'I'd welcome any questions you might have about this idea.'
Does it sound like something you'd be interested in?（听起来是您会感兴趣的方向吗？）或者干脆说：I'd welcome any questions you might have about this idea.（关于这个想法，欢迎大家提问。）
Pippa: Yeah, that's a slightly more formal way of putting it.
对，这是一个稍微更正式的说法。
Phil: Pitching can be very stressful, particularly if you don't do it often as part of your job.
推介可能非常有压力，尤其它不是你工作日常的时候。
Phil: Let's hear from our BBC colleagues again.
我们再来听听 BBC 同事们怎么说。
Neil: Make sure that what you're suggesting satisfies a need.
确保你提议的东西满足一种需求。
Neil: You have to be careful not to say that the original idea is really bad, because it might be the work of the person you're pitching to.
你要小心，别说原来的想法很糟——因为那可能正是你要推介的对象做出来的。
Beth: I would say stick to the brief, be enthusiastic and just be organised.
我会说：守住 brief（需求简报），保持热情，条理清晰。
Pippa: So Beth and Neil talked about sticking to a brief.
Beth 和 Neil 聊到了 sticking to a brief（守住简报）。
Pippa: So often when you're asked to pitch at work, you'll be given a brief, which is a list of guidelines for the idea, a list of requests for a certain idea.
职场里请你推介时，你通常会拿到一份 brief（简报）——一份关于这个想法的指引清单、一系列具体要求。
Phil: So it's really important when you're making your pitch that you show how you're meeting the brief.
所以做推介时非常重要的一点是：展示你如何满足简报。
Phil: You say things like ‘this will satisfy our need for...' or 'research shows our customers want more...' and then you give examples.
你可以说 this will satisfy our need for...（这会满足我们对……的需求），或者 research shows our customers want more...（调研显示我们的客户想要更多……），然后给出例子。
Pippa: Another thing you can do is say, 'I've been thinking about what we're missing in our current offer, and I think this fills that gap'.
你还可以说：I've been thinking about what we're missing in our current offer, and I think this fills that gap.（我一直在想我们现有产品缺了什么，我认为这个补上了那个空缺。）
Pippa: So you can kind of talk about the stuff that exists already and show how your idea is new, but you don't want to put down other work or ideas.
这样你可以先谈已有的东西，再展示你的想法新在哪——但别贬低其他工作或想法。
Pippa: You want to be polite because you might be talking to the person whose idea it was.
你要有礼貌，因为你说话的对象，可能正是那个想法的主人。
Phil: Yeah, you might say things like, 'we've come a long way, but I think working in this way can only get us so far'.
对，你可以说：we've come a long way, but I think working in this way can only get us so far.（我们已经走了很远，但这种方式也只能带我们到这里了。）
Pippa: Another way you could phrase it is saying something like, 'I want to build on our previous successes with something a bit different'.
另一种措辞是：I want to build on our previous successes with something a bit different.（我想在我们以往的成功之上，做一点不一样的东西。）
Phil: That's it for this episode of Office English and for the series.
本期《职场英语》到这里结束，这个系列也画上句号。
Phil: We'll be back soon with more programmes to help you improve your business English.
我们很快会带着更多帮你提升商务英语的节目回来。
Phil: In the meantime, we'd love to hear from you.
同时，我们很想听到你的声音。
Phil: Send us an email to learningenglish@bbc.co.uk and tell us about what confuses you about English in the office.
把邮件发到 learningenglish@bbc.co.uk，告诉我们你在办公室里对英语的困惑。
Pippa: You'll find more resources to help you with your English at work on our website,
更多帮你搞定职场英语的资源，就在我们的网站：bbclearningenglish.com。